CEM4Mobile is an innovative mobile analytics product with strong focus on Customer Experience Management. The offering has been particularly designed for companies who are providing digital content services for wireless devices regardless the industry vertical. The solution is being used by tier-1 mobile operators, media houses, financial services, retail and content aggregation brands.
The solution supports collection of statistical data from mobile browsing and applications by using taglines, mobile networks via Deep Packet Inspection (DPI), server-to-server integrations via the Transaction Interface and customer opinions and values through the Voice-of-Customer channel. The analysis extends to usage patterns, service ranking, market trends and particularly how different device, contract, content and user demographic combinations impact the behavior.
CEM4Mobile enables companies to measure and analyse interactions between end-users and mobile services, optimise their customer dialogue and maximise the number of satisfied, loyal and advocate customers. The measurement focus is on interactions, experience and engagement which are fundamental in any customer relationship. The solution incorporates Environmental Analysis, Handset Capability Analysis, Behavioural Analysis and Voice-of-Customer Analysis with market leading accuracy of the collected data.
We can provide insight for your strategic decision making on end-users' behaviours, common handset capabilities, locations, networks, access points, values and opinions as well as market trends. The provided information is business critical for successful mobile service design, implementation, distribution, maintenance and customer retention.
With the new Open Export Interface existing Business Support Systems can easily request segmentation and cross-analysis based data and vice versa import external Events and segmentation rules for the analysis.
The products are delivered from SaaS platform over the Internet. The integration is very straight forward, completely risk free, typically taking anything from 15 minutes up to 2 hours and doesn’t involve any hardware installations or network integrations. Alternatively, the software can be deployed to customer's local hosting facility and run as turn-key managed service.