Dashboards- 

Custom Analytics Dashboards

 Overview:

CEM4Mobile Dashboard is a product where your most important mobile service specific KPIs are collected in one single location. Multiple custom dashboards can be created specifically for each department or individual person within the company. Each user, whether they are a business users or a technical user can easily create their own personalized dashboard to follow information that is most relevant for them. The KPIs are available 24/7 and 365 days a year, enabling you to follow-up the continiuous changes in your markets, customer base and service offering and react quickly to your customer needs.

Business case:

1. Control- The speed of change in the mobile environment is overwhelming. The number of devices, mobile operating systems, and networks is increasing at a constant rate. A uniform control mechanisms should be available in order to offer optimal service for end-users. This requires intelligent, mobile specific indicators to follow how your mobile service is performing.
    
2. Use of time- Decision makers are running scarce on time but still they are surrounded by massive amounts of data. In order to focus on the essentials, the data needs to be filtered, leaving only the most important KPIs on the table. This means delivering data on timely and uniform manner excluding all the extra noise.
    
3. Fragmentation of data- The most important performance indicators are usually spread in multiple different databases and offered in different portals and reports, each having different metrics and algorithms to calculate the data. This means comparing apples with oranges, which creates difficulties for the decision makers to trust the data validity.
    

The Solution:

CEM4Mobile Dashboards offer a business critical view on your mobile service KPIs. The reports on the dashboard can be customized to meet your requirements, thus enabling the most important performance indicators in one view. The reports can be combined from multiple sources, whther mobile browsing, mobile apps, app store, or mobile network.

The Dashboards are designed together with the CEM4Mobile professionals in order to create the most comfortable experience on viewing the performance indicators. CEM4Mobile platform correlates, aggregates and adds required information to the data collected, enabling you to concentrate only on the most important KPIs to manage your mobile business.

Data Collection:

The data on the CEM4Mobile Dashboard can include performance indicators from your mobile browsing services, mobile applications, SMS/MMS services, application store, or even information about the mobile network in case you are a mobile network operator. The data collection is done thru the mobile optimized collection channels, whether directly from the mobile devices, or optionally from your back-end servers. The integration is very straight-forward, thus making the data collection available in matter of minutes. The deployment of the data collection can be offered on SaaS basis, or optionally as a local installation.

Further Information:

Other Product Components:

• Analytics
• Voice of Customer 
• Metrics Warehouse
• Ranking

Additional Readings:

1. CEM Solutions 
2. What is CEM?
3. Solutions for Mobile Service Providers 
4. Solutions for Mobile Network Operators