Metrics Warehouse

Service providers in mobile space are facing an increasingly complex market in terms of competition, device and platform fragmentation, consumer behavior, market trends, customer retention and identifying the opportunities for growth.

Success requires on leveraging the customer relationship and knowledge of the customer, based on the huge volumes of data collected every day. Identifying trends in customer base, troubleshooting networks, end-to-end service monitoring, pricing optimization, developing marketing campaigns, eliminating churn and revenue leakage are just a few of the objectives that can be achieved – if the data is available.

CEM4Mobile Metrics Warehouse is an extensive data warehouse solution which is available in two options:

Cloud Service

Metrics Warehouse runs along our Analytics service collecting information from billions of mobile transactions from more than 200 countries, tens of millions of unique users and from 6000+ different wireless devices. This analytics repository enables a professional service, Market Metrics, which brings to customers market insight for a better understanding the trends and dynamics of the mobile market. Further to this the service can be used for benchmarking purposes and generally for understanding, knowledge, forecasting and inspiration.

Local deployment

Equally, the product can be deployed locally to a customer's premises in which case it holds the transactions from the customer's own business domain (e.g. from a mobile operators network). Every transaction collected and analysed by CEM4Mobile Analytics increases the value of data stored in the CEM4Mobile Metrics Warehouse. The data can be refined into a mobile metrics reports or integrated to customer's Business Intelligence solutions among other existing business support systems.

In essence the local deployment provides an extensive analytics data warehouse solution which enables customizable CEM4Mobile Dashboards and ad-hoc reporting.

Further Information:

Other Product Components:

• Analytics
• Voice of Customer 
• Dashboards
• Ranking

Additional Readings:

1. CEM Solutions 
2. What is CEM?
3. Solutions for Mobile Service Providers 
4. Solutions for Mobile Network Operators