Mobile Service Ranking

CEM4Mobile Ranking is designed particularly for audience measurement in mobile and offers an interface for mobile service providers to publicly rank their service metrics and/or benchmark their performance. The metrics used for the ranking are typically number of  pageviews, visits, unique users and time spent on site but the KPIs can be easily tailored to meet the individual requirements. The ranking results are updated on a weekly basis and the position of the different mobile services on the list is calculated based on the transactions collected through the CEM4Mobile interface. The data collection methods are the same for all the customers thus making an unbiased ranking possible with very straight forward integration. The  Ranking provides instant business benefits like:

• Improve your media sales
• Position your mobile service nationally through unbiased ranking
• Increase the awareness of your mobile service

The ranking service is typically offered in partner model, where a national research company, national authority or equivalent is in charge for publishing the results on weekly basis once the transactions have been collected and the KPIs calculated by CEM4Mobile. The CEM4Mobile Ranking product offers a great tool for benchmarking and increasing mobile media sales.

The solution is Interactive Advertising Bureau (IAB) and KIA-Index (The Association of Swedish Advertisers) approved and being used by the media industry in Finland & Sweden to maintain standardized mobile measurements on a national level. If you are interested to partner with us to do the same in your own country please feel free to contact us.

Further Information:

Other Product Components:

• Analytics
• Voice of Customer 
• Metrics Warehouse
• Dashboards

Additional Readings:

1. CEM Solutions 
2. What is CEM?
3. Solutions for Mobile Service Providers 
4. Solutions for Mobile Network Operators