Qosmos and CEM4Mobile Solutions Deepen their Collaborative Partnership Increasing Mobile Customer Experience Visibility

Summary: CEM4Mobile's customer data analytics based on embedded Qosmos Network Intelligence technology enables MNOs and MSPs to grow business performance and customer lifetime value by providing insight into the interactions between users and mobile services. Consumers no longer buy just mobile phones, they acquire a combination of digital services, voice and data plans with the device.

Paris, France, and Espoo, Finland, 15 February 2012 – Qosmos, a leading provider of Network Intelligence (NI) technology, and CEM4Mobile Solutions Ltd, a world-class expert in mobile analytics and Customer Experience Management (CEM), today announced a deepening of their collaborative partnership delivering customer analytics that enable MNOs (mobile network operators) and MSPs (mobile service providers) to better understand subscriber behavior and use of mobile apps. The companies will demonstrate their strategic collaboration at Mobile World Congress (MWC) in Barcelona, 27 February – 1 March.

Qosmos' ixEngine SDK (Software Development Kit) allows CEM4Mobile to capture the behavior of mobile user groups for various types of analysis and reporting, while ensuring subscriber privacy. CEM4Mobile's products and services enable MNOs to better manage the mobile customer experience end-to-end, and MSPs to better understand and engage their customers in industries such as financial services, media and retail.

"By embedding Qosmos technology into our offering, we improved the speed, depth and breadth of information capture possible for analysis and reporting," said Janne Aalto, CEO of CEM4Mobile Solutions. "We can provide our customers with a broader array of mobile traffic metrics and analysis methods, which they can leverage to improve their competitiveness, operational cost, and business performance."

CEM4Mobile's demonstration at the Qosmos exhibit will show their latest product innovations. Subject matter experts will also be on hand to discuss customer data capture, real-time analytics and experience management, covering areas such as:

• Collecting customer experience data from mobile networks, services and users with systematic and sustainable methods
• Interpreting data according to various criteria, such as the behaviors of mobile user groups, device types, services used, network performance, access points, and users' values and opinions
• Measuring customer advocacy and emotion and how to use this information
• Leveraging customers' interactions across multiple channels
• Transforming casual customers into active and loyal brand advocates
• Creating and maintaining dashboards for measuring and monitoring business-critical Key Performance Indicators

"We are delighted to welcome CEM4Mobile as one of our guest exhibitors demonstrating how Network Intelligence solves challenges and creates business opportunities in the mobile industry," said Thibaut Bechetoille, CEO of Qosmos. "It's always exciting to see how innovative vendors apply our technology in their products and services. By adding the use of real-time traffic metadata to strengthen their offering, CEM4Mobile further empowers companies to manage and monetize today's 'Network Economy,' which is increasingly driven by users of mobile devices. MNOs and MSPs can learn, in a very short time, how far mobile analytics and CEM have progressed using NI technology by viewing the demo," said Bechetoille.

See CEM4Mobile's latest innovations using Qosmos' real-time extraction of traffic metadata for mobile Network Intelligence at the Qosmos stand, 2A70, Hall 2, at Mobile World Congress in Barcelona, February 27 – March 1.

About Qosmos

Qosmos transforms networks into information sources and enables entirely new services and applications. The company's Network Intelligence (NI) technology recognizes thousands of communication protocols and metadata attributes for the most accurate picture of real-time data activity on networks. Qosmos NI components are used by vendors in telecommunications and cybersecurity to build next-generation solutions where real-time intelligence is critical, such as traffic optimization, Quality of Service, analytics, firewalls, cyber defense and more, making them more secure, efficient and profitable. www.qosmos.com

About CEM4Mobile Solutions

CEM4Mobile Solutions (www.cem4mobile.com) is a world-class expert in mobile analytics and Customer Experience Management. CEM4Mobile's product and service offering provides statistical analysis which concentrates on end-users when they access digital services from their wireless devices enabling companies to optimize the customer dialogue, assure end-to-end service experience and maximize the number of satisfied, loyal and advocate customers. Digital services are the new voice of the mobile industry. Attract, retain and engage your customers.

CEM4Mobile Solutions Exibiting at the Mobile World Congress 2012 in Barcelona

On display and live demos will include: Innovative Customer Experience Solution for Mobile Network Operators and Service Providers to Increase customer loyalty, retention and profitability. 

CEM4Mobile Solutions is exhibiting together with Qosmos at Mobile World Congress in Barcelona. The solution enables companies to improve their customer dialogue, increase the number of satisfied and loyal customers as well as maximize the amount of brand advocates through mobile.

 Visit Hall 2, stand 2A70 and see CEM4Mobile in action.
 

Our solution in a nutshell

• Collect customer experience data from mobile networks, services and users with systematic and sustainable methods
• Analyze data and gain insight according to:
  • the behavior in different mobile user segments
  • device family and type related behavior patterns
  • service specific behavior
  • network performance related end-2-end experience
  • user values and opinions related behavior

• Measure customer advocacy and emotion
• Understand customer interactions across multiple channels
• Create and maintain dashboards for different stakeholder groups within your organization
• Monitor business-critical Key Performance Indicators

Come and find out more in Hall 2, stand 2A70.

CEM4Mobile Solutions is sponsoring and exhibiting at Telecoms IQ's 3rd Customer Experience Management conference 23^rd – 26^th January 2012 which is the market-leading event on how to optimize CEM strategies and leverage them to deliver a tangible ROI that will secure top-level buy-in. All operators agree that the customer experience is the only way to differentiate in a highly competitive marketplace. By delivering an optimal customer experience, operators can radically reduce churn, increase ARPU and drive down operational costs.

• Are you overwhelmed by the organizational transformation required to become a truly customer-centric organization?
• Do you want to know how to push the boundaries of your customer experience programme to maximize profitability and exceed customer expectations?
• Learn from proven examples of how customer experience programmes have delivered a tangible increase in customer retention and driven all-important profitability.

Find out how to deliver a consistent end-to-end customer experience and develop a CEM strategy that will drive tangible and measurable results.

Please come and see our innovative Customer Experience Management (CEM) solution in action.

For further information please refer to
http://www.customerexperienceevent.com/Event.aspx?id=628512

Helsinki, Finland and London, UK, 16 January 2012 – CEM4Mobile Solutions Ltd, a world-class expert in mobile analytics and Customer Experience Management, today announced that it has become a member of the Network Intelligence Alliance (NI Alliance, http://www.nialliance.org/member/cem4mobile), an industry organization created for collaboration among the Network Economy’s technology providers. Participation in the NI Alliance will help CEM4Mobile to build and market innovative solutions for customers seeking to optimize end-to-end service experience and maximize the number of satisfied, loyal and advocate customers.

Summary: Participation in industry organization will create opportunities to collaborate with other technology providers supporting the Network Economy and better serve customers with solutions based on Network Intelligence technology.

In today’s Network Economy—a world that now depends and runs on networks—accurate visibility and precise tracking of data crossing networks have become crucial to the availability, performance and security of applications and services. The growing complexity of IP transactions, the explosion of mobile applications, and the mainstream adoption of cloud computing surpass the capabilities of conventional tools to improve how networks operate, expand services, and cope with cybersecurity.  Just like Business Intelligence solutions emerged to unlock information hidden in the enterprise, Network Intelligence technology is an emerging category of technology to reveal the critical details of the data locked inside network traffic and transactions.

The NI Alliance serves two purposes: first, as a forum for collaboration among technology providers whose solutions secure data in transit, ensure efficient data delivery, monetize data transactions or track real-time information.  Through the NI Alliance, members can better serve their customers.

The NI Alliance also seeks to educate the market and the public on the role and value of Network Intelligence in protecting sensitive information; delivering value-added services, applications and information; and ensuring better performance of network-dependent solutions.

CEM4Mobile joins Network Intelligence with its CEM4Mobile product family. CEM4Mobile enables companies to measure and analyze interactions between end-users and mobile services, optimize their customer dialogue and maximize the number of satisfied, loyal and advocate customers. The measurement focus is on interactions, experience and engagement which directly impacts subscriber retention, profitability and lifetime value. The analysis extends to usage patterns, service ranking, market trends and particularly how different device, contract, content and user demographic combinations impact the behavior.

“We’re delighted to join the NI Alliance,” said Janne Aalto, CEO of CEM4Mobile Solutions. “The mobile services market has witnessed phenomenal growth and is changing the nature of the mobile industry. Gaining insight into the behavior of wireless users in this environment is not easy and yet more business critical than ever. By co-operating with other Alliance members, we can ensure that our customers benefit from world-class technology, leading innovation and unmatched accuracy of the data provided”.

“CEM4Mobile Solutions is a valuable addition to the NI Alliance and we welcome their participation,” said Erik Larsson, Chairman of the NI Alliance. “The NI Alliance is about collaborative innovation with companies like CEM4Mobile Solutions who plays a leadership role in mobile analytics-driven Customer Experience Management. Working with other NI Alliance members, CEM4Mobile Solution’s customers will be able to more effectively leverage Network Intelligence to better manage, protect and profit from their data networks.”

Establishment of the NI Alliance was initiated by Qosmos, whose Network Intelligence technology components provide the crucial first step in understanding what’s passing through networks. Qosmos’ hardware and software components extract and interpret real-time traffic—translating a data stream’s 1s and 0s into their respective communications protocols, metadata and content for use by third-party applications.

Through the NI Alliance, Qosmos expands its collaborative approach to help vendors design and deliver advanced solutions with embedded Network Intelligence technology in less time and at lower cost.  The NI Alliance provides a channel for dialogue and partnerships that Alliance Members otherwise may not have considered or pursued when addressing the needs of joint customers. Visibility within the vendor community through the NI Alliance affords companies opportunities to market more comprehensive solutions with greater ROI and faster time to value for customers.

About the NI Alliance
The NI Alliance is an industry organization created for collaboration among the Network Economy’s technology providers and to educate the market on the role and value of Network Intelligence technology. Members are vendors involved in the capture, processing, decoding, analysis, and leveraging of network data; suppliers of Network Intelligence technology components; software vendors; and information providers of solutions, such as cybersecurity,  telecom service assurance, traffic optimization and more. Participation in the NI Alliance helps members to build and market innovative solutions to Communications Service Providers (CSPs) governments and enterprise customers seeking to improve performance, security and the monetization of network-dependent services and applications.

For more information, please visit www.nialliance.org

About CEM4Mobile Solutions

CEM4Mobile Solutions (www.cem4mobile.com) is a world-class expert in mobile analytics and Customer Experience Management. CEM4Mobile's product and service offering provides statistical analysis which concentrates on end-users when they access digital services from their wireless devices enabling companies to optimize the customer dialogue, assure end-to-end service experience and maximize the number of satisfied, loyal and advocate customers. Digital services are the new voice of the mobile industry. Attract, retain and engage your customers.

Member Company Media Contact
Janne Aalto, CEM4Mobile Solutions Ltd
Phone: +358 40 822 3223 / Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


NI Alliance Media Contact
Debby Stefaniak, Full Circle Communications
Phone: +1.215.712.2409  / Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it