Market Metrics

Market Metrics is a data mining service developed for analyzing key drivers and trends in mobile service and application usage as well as the behaviour of their users in the mobile market.

The service enables an improved and deeper understanding of the general trends in the mobile markets by yielding information that can be used effectively when designing new services or improving and benchmarking existing ones. In turn it allow the service provider to produce a higher Quality of Service (QoS) and improve the customer's Quality of Experience (QoE).

The service reports on device manufacturers’ and models’ market shares, device capabilities, mobile platfoms (Android, iOS, Symbian, Windows etc.), device model utilization, user behavior from different angles, traffic sources, access points, number of unique users by service category and a lot more.

Service deliverables

The basis for Market Metrics delivery is the CEM4Mobile Metrics data storage. This storage contains billions of analyzed mobile transactions to date, covering approximately 25 Million unique users and more than 6500 known mobile devices in over 630 operator networks.

Typical stored data points used in the reporting are:

1. Complete Overview and Trends

2. Behavior

Unique users
Visit length and usage groups
Visit depth
Ratio of returned visitors
Ratio of loyal visitors
Bounce rate

3. Device capabilities

Device types (smart phones, feature phones, tablets)
Operating system market shares and trends
Most popular device manufacturers
Most popular device models
Device screen controller
HTML5 support

4. Environment

Mobile operators
Access points
Referring sites
Ratio of PC traffic

Reports are produced by data mining from the CEM4Mobile Metrics data storage. The selected sample is set to all transactions collected from mobile services, and the report selection is fixed. Each report contains the total distribution of the subject matter (pie chart) and a trend line (line chart) in which the development is grouped by calendar weeks.

The time span used for the total distribution is four weeks. The time span for the trend line can be selected to be 4, 8 or 24 weeks. Customer specific extracted data is stored so that they can be repeated weekly, monthly or quarterly.

Market Metrics reports can also be used as complimentary with Service Insights reports so that Service Insights measurement results are compared to total market averages. This way Customers quickly get a basis of comparison for their own results and gain an understanding of weather the measured service performance is above or below the market median.